TOMMY HILFIGER x OMM
A global launch of a responsive 3D clothes customiser that allows consumers to create their own t-shirt or hoodie and personalise it with a variety of Tommy graphics. Each item was entered into a competition where the most voted for design gets made as an actual product to purchase.
3D CUSTOMISATION TOOL
We created a web customisation tool where users can choose between a t-shirt and a hoodie, then personalise them by selecting their favourite designs, colours and graphics to go on it. Users can also toggle the clothing in 3d space to interact with their creation.
We created a voting mechanism where consumers can vote on each design for it to be made into an actual product. They could also download and share their favourite designs. The top 10 designs are then showcased on the leaderboard.
ANIMATED & RESPONSIVE
We designed the website to be fully animated – from the moment the site loads to each element appearing on a page. They are coded to work smoothly and seamlessly on both mobile and desktop.
A custom-built iPad app controls the whole experience – from player sign up, initiating trials and tracking scores.
FINAL PRODUCT (TBC)
Upon completion of each trial the consumer would receive their final score via email and if they were good enough, not only get the chance to be seen on the top 10 leaderboard instore but represent their London borough in future Trial competitions.
Before the Cage was a reality it was designed in VR, enabling Nike’s Leadership to step inside and accurately see what the experience would feel like before it was even built.