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SAMSUNG x OMM
VR CYCLE RIDE
Launching the new Galaxy Watch in style with a VR experience incorporating Samsung’s product ecosystem.
ENTER
VR
Players strapped on the Samsung Galaxy Watch, jumped on the fitness bike and put on the Samsung Gear VR headset. Once inside the VR players were greeted by a personalised message to begin the experience.
CONNECTED
BIKE
We took real-time speed data from the bike, meaning how fast or slow you cycled determined the pace you moved through the VR environment.
Altimeter
GPS System
Battery Life
Altimeter
1/4
VR
WORLD
As players started to cycle they travelled through several abstract worlds, each one representing a different feature of the Galaxy Watch.
SAMSUNG
ECOSYSTEM
The experience linked the Galaxy Watch, Gear VR Headset and Galaxy S9.
THE
RESULTS
Over 62 days there were 270,384 product interactions over 10 locations across the UK.
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