RADO x OMM
Creating the Swiss Watch brand's most successful marketing campaign to-date.
With an established customer base in the East, Rado asked us to create a series of commercials to appeal more to a Western audience. We generated millions of views and built on this momentum, creating and launching Season 2 a year later.
We created a mini series that told the will-they-wont-they romantic story of an aspirational couple living in London. With record levels of views and engagement, Rado asked for a second season that saw our couple reunite once again to tell another story about a romance that has grown since we last saw them.
We shot a mixture of lifestyle and model style photos for use on Instagram, YouTube, Facebook, Twitter, advertising networks, Rado.com and Print magazines/OOH all shot on the same sets as the series for continuity.
BEHIND THE SCENES
We created Behind the scenes video for each series as well as multiple trailers. Each was created in various sizes and lengths for Instagram, YouTube, Facebook, Twitter and Teads advertising.
The series launched on a new area of Rado.com which we designed and collaborated with Rado’s development team launch it. Season Two saw is develop an Interactive video player to choose alternative endings to the story.