for NIKE

A sprint across NikeTown London

Get ready to race!

A 15m sprint competition across NikeTown London’s ground floor for the launch of the Nike Pegasus Turbo. The race drew large crowds of spectators as competitors raced for a place on the Top 10 leaderboard.

Who is the Fastest?

We created a single connected system for the race including an iPad app to enable signup and start the race. An IR sensor/laser gate to capture the fastest times and feed data to our leaderboard which lived on a large LED screen in-store.

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