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A disruptive brand for a disruptive startup in the ICT sector
Aimed at turning the industry on its head - our concept drew from the idea of connecting multiple systems into one organisational unit, giving birth to a brand which disrupts the status quo of other corporate IT companies.
Clarity, simplicity and a perfectly balanced colour palette all contributed to deliver a simple clear message in what can be a multiconnected ‘mind’field. The website design was a perfectly balanced system with beautiful imagery drawing from the theme of interconnected systems.
The new brand beamed across the business, appearing on stationery, business cards and presentation templates.