NIKETOWN x OMM
Working with Nike's GC and Retail brands team to specify and install a range of digital touchpoints throughout their Flagship store NikeTown London.
Yes, it's a phenomenon! This social wall brings together all the buzz about the latest Nike football boots. With the ability to pull in the latest videos, Instagram and Twitter feeds the wall is completely customisable for every new campaign.
Working with production partners we specified and installed screens that were invisible when content wasn't playing. Yes they looked like mirrors.
Something a little different for the running area - a seamless social column streaming Nike+ community content, encouraging consumers to get involved by joining the conversation. Designed, built and crafted by our creative & technical services team.
The Run Club wall lets customers know all about the great services and activities free to join at NikeTown such as gait analysis, coaching and the LDN Town Runners Run Club. The wall displays all the latest posts from the LDN Town Runners Facebook feed, encouraging new members to join. Run Club members can also use the wall to upload Nike+ data direct from their Fuelband.
This interactive touchscreen has info about the Nike Training Club app, seasonal products and Pro Services available to women at NikeTown London. Women can also receive links via their smartphone to purchase products after they've left the store.
As you ascend to the Women's floor via the escalator you are greeted by this shining behemoth! Used for Nike Women campaigns and instore promotions – you literally can't miss it!