NIKE x OMM
A retro-themed live draw for consumers to win the chance to purchase the new AM Deluxe Sk shoe.
Sneakerheads and Skepta fans descended on NikeTown to win a chance to buy the AM Deluxe Sk. Players simply signed up using our iPad grabbed a 90's remote control, pointed it at the giant screen and "changed the channel" to see if they'd won.
We gutted a 90's TV remote and packed it with modern tech that talked to our system when players used it.
To create that retro theme we grabbed a whole bunch of old TV's and hooked them up with brand new content which we also helped create.
Our custom algorithm made sure that lucky winners were evenly spaced throughout the weekend activation.