NIKE x OMM
Surround yourself with Mercurial speed at NikeTown London.
A perfect mix of science and art produced a great motion graphics piece which involved speed-based high-impact graphics, highlighting the Mercurial System of Speed product range with precision accuracy.
Glowing from the core of NikeTown London's Ground Floor, 270 double-sided LED light drops at varying heights were installed. Encircling consumers in an immersive lightshow it was a perfect fit to showcase Nike's Mercurial Football product range.
When we attract people into a space we don't mess about! A 7.5m wide 3m high LED screen with a black lacquered Formula 1 racing car made by our retail partner Millingtons Associates ensured the whole execution was set up for success.