NIKE x OMM
NIKE RUNNING SHOE FINDER
An online experiential tool designed to help runners find the perfect trainer to match their unique performance needs.
THE WORLD RUNS IN PEGASUS.
2023 marks the 40th anniversary of Nike's most trusted running shoe, Pegasus. Last year we worked together with Nike to create the Running Shoe Finder.
RUNNERS HELPING RUNNERS
Built on the concept of “Runners helping Runners”, we designed and developed a series of playful 3D visuals which made running accessible to anyone and everyone!
SOMETHING FOR EVERYONE
No matter what the distance, level of expertise or, terrain, we showcased options for all in a universally accessible platform.
UNIVERSALLY ACCESSIBLE
We broke it down into 7 steps;
1. Pick your surface
2. Pick your motivation
3. Choose Race Distance
4. Pick your sensation
5. Pick your tech
6. Find your fit
7. Swipe to find your shoe
A SEAMLESS EXPERIENCE
The website landing page we built integrated directly into the Nike App. This offered Nike Members a seamless experience and one which was hugely popular. The microsite was designed for both mobile and desktop and followed the same structure and theme.
ORANGE IS THE NEW BLACK
We wanted to use Nike’s trademark colour, orange, and maintain the theme throughout the experience with a colour palette that complemented this. The input required from the user was kept simple and clear, meaning that they could move effortlessly through the questions and be consistently visually stimulated.
