NIKE x OMM
A 15m sprint across NikeTown London’s ground floor for the launch of the Nike Pegasus Turbo.
A 15m sprint competition across NikeTown London’s ground floor for the launch of the Nike Pegasus Turbo. The race drew large crowds of spectators as competitors raced for a place on the Top 10 leaderboard.
We created a single connected system for the race including an iPad app to enable signup and start the race. An IR sensor/laser gate to capture the fastest times and feed data to our leaderboard which lived on a large LED screen in-store.