NIKE x OMM
Create your own personalised NFL Player Card in our touchscreen photobooth.
BE PART OF
To celebrate the NFL playing at Wembley, we created a Photobooth experience where fans could try on their favourite team's jersey, strike a pose and take a photo to create and print their very own customised player card.
WEMBLEY & NIKETOWN
Taking place at NikeTown London and the Nike Factory Store at Wembley Park's London Designer outlet. Consumers jumped at the chance to try on their Jerseys on the lead-up to the inaugural NFL games in London.
Anticipating large match-day crowds our Creative team designed a simplified user interface that moved consumers swiftly through the touchscreen experience at just the right speed.
Each photo was designed to put consumers at the centre of their very own Player Card. Choosing from one of four NFL team jerseys, consumers would pose for their photo moment. A personalised digital overlay showing their name and teams branding were applied. The final Player Card was then printed out on glossy photo paper and sent to them via email for sharing with friends and family.
Our Development team created the photobooth software which allowed the touchscreen, digital camera, and photo printer to all be linked together.
Our team of technology experts oversaw all aspects of the build including branding and installation of a giant human-size touchscreen, a digital camera and dye-sublimation photo printer.
As a bonus, each consumer who took part received a set of NFL iron-on patches enclosed with instruction sheets in premium gold leaf envelopes. To help create awareness for this extra freebie, we designed a series of posters for use in-store.
One of the key KPI's was to increase NikePlus Membership, event staff were on hand to sign up members via Nike Assist Devices.