NIKE x OMM
An Epic microsite to launch Nike's new shoe on the Runners Point website.
Our aim with the Nike LunarEpic microsite was to take Nike's fully animated playful campaign concept and create an online experience that was faithful to Nike's source material.
We designed the website to be fully animated – from the second the site loaded each and every page element was animated including banners, galleries, text blocks and buttons.
As the LunarEpic was a special edition colourway we used our in-house photography studio to shoot and retouch all the assets appearing on the microsite including 360 degree photography.
We created a full animation for a special edition colourway that was featured in retail from Runners Point in Germany to the Irish sports giant Life Style Sports.