NIKE x OMM
An interactive shopping experience for
Nike Store Westfield White City.
An interactive touchscreen wall allowing consumers to rotate shoes in 360 degrees, see if their size is in stock or request a Gait Analysis from a member of staff. They can also check out the latest Nike clothing range.
This interactive wall shows when and where local Nike Run clubs meet during the week. You can look up run routes in advance and also upload Nike+ info after each run. Social media streams are also displayed encouraging people to join the next time.