NIKE x OMM
ENERGY
CAPTURE
BOOTH
An interactive experience which we developed as a part of the Nike Well Festival, 'a day of movement, mindfulness and sound with the Nike Well Collective.'
A BESPOKE EXPERIENCE
We partnered with RG/A to create a bespoke 'energy capture' photo and video booth. Users enter the booth and record a fun 'Behind The Scenes' video, whilst doing four photo poses that match the randomised affirmation which appears above their heads.
SOCIAL SHARING
All of these photos, as well as the BTS video, can be downloaded to the consumers phone via QR code and shared on social media as a part of increasing awareness for the Nike Well Collective Movement. Each user receives a physical printout of their photos, as well as a digital download, on leaving the experience.
LIVE BODY TRACKING
We designed and developed the software for the booths using Media Pipe, which enables creators to track or attach a live caption to various parts of the body using just a Webcam. This, combined with a beautiful selection of energy gradient backgrounds and inspiring affirmations, created a truly one-of-a-kind experience.
TAKING LONDON BY STORM
We created 5 booths in total. Each booth consists of two separate synchronised screens, the front 43" touchscreen acting as the User Interface and 85" screen serving as a backdrop for the recording and photo session. We were responsible for the installation of the booths in 3 stores; NikeTown London, Nike Battersea and Nike West London, as well as 2 booths at the Nike Well Festival in Woolwich.
