NIKE x OMM
INTERACTIVE BRA & LEGGINGS FINDER
The Bra and Leggings Finder is an Interactive Discovery Interface, helping consumers in-store to find the perfect Nike Bra and Leggings for them.
A FITNESS FIRST
As part of Nike’s Holistic Fitness Campaign at NikeTown London and House of Innovation Paris, we created an Interactive Bra and Leggings Finder to help consumers find the perfect products based on the way they move.
IN-STORE INTERACTION
Consumers enter the store and use the 43” touchscreen to tap and swipe through a series of quick questions in order to discover their perfect product.
FEELING OR FEATURE?
There are two categories of questions; “Feeling” and “Feature”.
“Feeling” questions were directed at how a person naturally moves i.e. High-impact, Medium-Impact or low-Impact? “Features” questions ask what elements of the product mattered most to the consumer, i.e.: Adjustable Straps, Padded or non-padded?
THE PERFECT DESIGN
The design for the Finder involved meticulous micro-interactions and animated transitions, all built with an adaptable CMS that allowed new products to easily be added.
FROM SCREEN TO SHOPPING BAG
The outcome of the experience consists of single or multiple product results. Consumers then ask staff members to try on the products before purchasing. Alternatively, they can scan the QR code to purchase later on Nike.com.
