NIKE x OMM
BLACK
HISTORY
MONTH
A photobooth for consumers to pledge their support for an equal playing field.
UNTIL WE
ALL WIN
To celebrate Black History Month, we created a photobooth experience at NikeTown London that allowed consumers put their support behind the "UNTIL WE ALL WIN" campaign pledge. The pledge leverages the power of sport as a unifying force, all by creating an equal playing field through community investment.
CONSUMER
FLOW
Consumers would jump in the booth either individually or with friends and take a photo to support the pledge. They could also add their own custom pledge to express themselves further and choose from a range of backgrounds to add.
BACKGROUND
REPLACEMENT
Our Development team performed several tests to discover the best way to composite the consumers’ photo onto a range of different colour background options.
PHOTO
TAKEAWAY
Consumers were presented with the opportunity to print out their high-quality photos with their pledges on it as a keepsake. The photo was also sent to them via email to share online.
COMMUNITY
WALL
We created a unique framework that allowed consumers to share their photos and pledges through the touch of a button to a giant LED screen at the rear of the store for everyone to see and drive more pledges.
TECH
INSTALL
Our Technology team specified and installed a 4K camera and digital printer set-up as well as the 82” touchscreen that made up the booth.
CAMPAIGN
VIDEOS
Several animation pieces were created specially for Black History Month, highlighting various athletes. We installed multiple screens in-store, and uploaded the videos via our server setup which allowed multiple videos playing in sync simultaneously through the store.
