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NIKE x OMM
SCIENCE OF
SPEED
A perfect mix of science and technology at the centre of NikeTown London for the Mercurial Science of Speed launch.
CUSTOM
TECH
We custom built and installed 270 double-sided LED light drops at varying heights to create a sculptured aesthetic that could play content like an LED screen.
LED
DROPLETS
Glowing from the core of NikeTown London's Ground Floor, 270 double-sided LED light drops at varying heights were installed. Encircling consumers in an immersive lightshow it was a perfect fit to showcase Nike's Mercurial Football product range.
F1 LED SOUND
WALL
We installed a 7.5m wide 3m high LED screen and surround sound hi def speakers in the entrance to NikeTown London which had an F1 Car mounted in front of it. The Motion graphics behind it were designed to give a feeling of speed.
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