NIKE x OMM
Learn about Nike’s Member Benefits through a 2-part experience - AR and an interactive dance booth
Nike asked us to bring the energy and playfulness of their EKIN characters to life at their flagship stores across Europe for Member Days.
We created an Augmented Reality treasure hunt in-store with consumers being challenged to find all the hidden EKIN characters to unlock a reward.
We created a microsite checklist with built in QR code scanner that allows consumers to explore the store to discover hidden QR codes. Scan the QR codes to launch an EKIN character who holds information about Nike Member Benefits.
Once the checklist is completed, and all the characters are revealed, consumers receive a link that opens in the Nike app which holds a voucher. This voucher can be shown to a member of staff who hands over a gift.
The second part of the activation involved showing us your moves on in our dance booths. Each of the 7 EKINs laid down some fresh dance moves that the player had to copy.
We rigged and animated the EKIN characters from scratch working with the characters original creator.
Consumers were able to record and download their duet dance moves to their phone. Once they're finished they receive a voucher in the Nike App.