NIKE x OMM
MEMBER DAYS
EXPERIENCES
Learn about Nike’s Member Benefits through a 2-part experience - AR and an interactive dance booth
OUR
CHALLENGE
Nike asked us to bring the energy and playfulness of their EKIN characters to life at their flagship stores across Europe for Member Days.
AR TREASURE
HUNT
We created an Augmented Reality treasure hunt in-store with consumers being challenged to find all the hidden EKIN characters to unlock a reward.
FIND THEM
ALL!
We created a microsite checklist with built in QR code scanner that allows consumers to explore the store to discover hidden QR codes. Scan the QR codes to launch an EKIN character who holds information about Nike Member Benefits.
MEMBER
REWARDS
Once the checklist is completed, and all the characters are revealed, consumers receive a link that opens in the Nike app which holds a voucher. This voucher can be shown to a member of staff who hands over a gift.
DANCE
OFF
The second part of the activation involved showing us your moves on in our dance booths. Each of the 7 EKINs laid down some fresh dance moves that the player had to copy.
3D
ANIMATION
We rigged and animated the EKIN characters from scratch working with the characters original creator.
DOWNLOAD
YOUR DUET
Consumers were able to record and download their duet dance moves to their phone. Once they're finished they receive a voucher in the Nike App.
