UNILEVER x OMM
3D ANAMORPHIC CONTENT
Liquid I.V. are the #1 Powdered Hydration Brand in America and they came to OMM with one aim - showing some of the largest cities in the states the hydrating power of their brand in an unforgettable way.
A PERFECT MATCH
As Liquid I.V. geared up for the launch of their delicious new range of flavours for summer, they wanted to ensure extensive impact and PR coverage from their out-of-home (OOH) campaign. OMM, known for Motion FX expertise and high-volume production, was the ideal partner for Liquid I.V.
FOUR MAIN PILLARS
Focusing on the four main pillars of Liquid I.V.'s ethos; function, flavour, culture and mission, we designed and developed a creative strategy which was exclusively catered to promote the launch of their sugar-free Lemon and Lime flavour.
Our agile motion team, equipped with advanced tools like Houdini for captivating water effects, Cinema 4D, and Redshift, crafted a dynamic 15-second video. It showcases Liquid I.V.'s hydration-enhancing abilities and introduces five new, irresistible flavours for an unforgettable summer.
REAL FLAVOURS, REAL WINS
WHAT EXACTLY IS 'ANAMORPHIC'?
Anamorphic content, sometimes called “forced perspective” or “naked-eye 3D,” is an optical illusion where one thinks they are seeing a 3-dimensional picture.
Different from a 2D billboard animation piece, producing anamorphic content requires specific technical expertise and creative capabilities in both motion and 3D. This is why it is still a relatively new territory and one which OMM are experts in.
Overall, 19 anamorphic and 3D formats were created. This resulted in delivery to 4 cities across the USA and Canada.
Each billboard is located in a prime area with high pedestrian traffic and visibility.