IRE x OMM
INTERNATIONAL RUGBY EXPERIENCE
The International Rugby Experience is a fully-immersive, hands-on experience centre located in the heart of Limerick, Ireland. Designed to inspire through multi-sensory engagement IRE explores the five core pillars of rugby, which are: Passion, Discipline, Integrity, Solidarity and Respect.
IMMERSIVE
FILMING
Through compelling storytelling and visually captivating imagery we brought to life the unique spirit of rugby and it’s impact on the lives of those involved. These pieces’ strength was amplified by the use of high-resolution large scale projections and 360° spatial sound.
TUNNEL EXPERIENCE
Heading through the ticket barriers, visitors are enveloped in the electric atmosphere of the locker room, usually only reserved for the players. Immersed in a sound and visual spectacle, visitors are surrounded by an emotive film that conveys the core pillars of rugby.
INTERACTIVE
DRILLS
There are five experiences dedicated to developing skills necessary to thrive on a rugby pitch. All equipped with high-tech solutions digitising and recording visitors performances, once completed give their participants algorithmically calculated suggestion which ruby position suits their skills.
KICKING, RUNNING, HANDLING & STRENGTH
One entire floor of IRE’s building is dedicated to skills of kicking, handling, running and strength. To accurately measure visitor's performance in these areas we've created a custom tech stack integrating four LIDAR sensors, six Kinects and twelve lasers across all activations.
LIVE DATA
VISUALISATION
Using IRE itself as a data source as well as integrating third party API’s with real-time Rugby statistics and results we’ve created a set of experiences displaying dynamic and complex live data in an accessible way.
GLOBAL GROWTH
Driven by big data supplied by a sports statistics database, this experience sought to educate visitors in a beautiful and accessible way via a curated system displaying dynamic data. The experience was projected onto 3m screens and controlled via a custom interface on a 23” screen
OVERARCHINGDESIGN SYSTEM
In order to ensure visual consistency across all of the experiences on each of the five floors, we created a comprehensive design system. This system dictated the style and approach on all of the digital designs within the building. Type, UI components, colours and shapes were just some of the areas outlined during this detailed body of work.
TEXT STYLES
The main goal we set out to achieve when defining text styles was to ensure reusability and extensibility, making the design system flexible and adaptable to change. We aimed to ensure they helped us, as well as designers and developers updating IRE's exhibits in the future, save time and effort, and easily accommodate new text styles if needed.
MOTION TRACKED EXPERIENCES
The incorporation of motion tracking functionality was necessitated in three distinct experiences. However, owing to their inherent dissimilarities, we found ourselves compelled to devise and deploy separate technological frameworks, each exhibiting a different degree of complexity, to cater to the unique requirements of these experiences.
PERSON SKELETAL TRACKING
For Teamwork on the Pitch experience we used
