OAKLEY x OMM
Discovering the benefits of Prizm lens technology using an immersive three-screen experience.
Selecting one of 4 sports - Skiing, Mountain Biking, Road Biking and Skateboarding. Consumers could try on the Prizm lens and see the visibility and sharpness the Oakley Prizm lens brings to your favourite sport.
After experiencing consumers could take a photo of themselves in the glasses and email it to themselves to share on social media.
OMM designed and built the See it in Prizm experience system which made it debut at the Luxottica Days event in Italy.
The experience will next slated to be seen in Shibuya, Japan and other locations in 2020.