CHELSEA F.C. x OMM
The Store Design Team behind Chelsea F.C’s new Megastore refit asked OMM to help make their idea of rotating video totems come to life.
In total we created 6 towering video totems each with comprising of 4 individual screens stacked on top of each other. These totems were built with a special function in mind – they could be rotated 180 degrees to allow for maximum footfall through the store on match days and rotated back on normal store days to show Chelsea players welcoming fans into the store.
We also installed a giant video wall comprised of 6 panel screens used for promotional videos.
Atmosphere was key for the store so we installed a nightclub audio system that could be used for instore presentations and special events (player signings, book launches etc) along with 2 wireless microphones so presenters could move easily about the store or present in front of the video wall.